Low commissions (50–70%) that kill motivation
Graded products that produce chargebacks
Complicated underwriting that drags sales out
No system to get agents producing on Day 1
“Agents don’t fail because they can’t sell. They fail because they don’t get paid enough fast enough.” - Matt Selph



Expert Support
Lucrative Opportunities
Diverse Product Portfolio
Work With Us
The ability to work for ourselves but not by ourselves
A turnkey business model
Culture of strong core values and leadership development
Ability to scale your income, no caps on potential earnings
Time and money freedom
Ongoing support from home office
A recession resistant industry
Meaningful and impactful work


System based tech
Automated texting and emailing clients to book appointments for you
Help people pay off debt faster
Lucrative leads program
The Industry's only value-based leads program
Best-in-class compensation and bonuses
True agency ownership and passive income opportunities
A proven system that builds a lifelong legacy



Ability to offer what the client wants and needs, health and life insurance, NONCAPTIVE
System to help you get licensed in a few days
New and ongoing world class training system
In many cases get paid the next day




Client Relationships

Product Expertise

Educational Advocacy

Continuous Learning
Who We're Looking For
Effective Communicators
Ethical Mindset
Driven Team Players
Join Us Today
Contact Us

Frequently Asked Questions
Our team is driven by excellence, collaboration, and personalized development. We prioritize your growth, offer competitive rewards, and have specialists in various insurance fields, creating an environment where you can excel.
We offer personalized coaching, development plans, and opportunities to learn from experienced agents. Your success is our focus, and we're committed to helping you achieve your fullest potential.
We recognize your hard work with competitive commissions, performance-based bonuses, and a range of incentives that reflect your dedication and contributions.
Absolutely. Our team covers a diverse range of insurance specialties. We encourage you to tap into your passion and niche, contributing your expertise while learning from others.
We believe that a balanced life leads to better performance. Enjoy flexible scheduling that lets you achieve your professional goals without sacrificing your personal life.
As a crucial team member, you'll collaborate closely with fellow agents, offer exceptional client service, contribute insights, and stay up-to-date with industry advancements.
How can I develop strong relationships with clients?
We value client relationships. You'll work to understand their needs, deliver tailored insurance solutions, and provide them with peace of mind for their future.
Our commitment to continuous learning ensures you're always at the forefront of industry trends. We provide resources, training, and support to keep you informed and innovative.
We value licensed agents who communicate effectively, uphold ethical standards, contribute positively to the team's success, and are eager to learn and grow.
Applying is simple. Click on the "Apply Now" button to submit your application, or you can find more information under the "Learn More" option.
If you have any questions or need further information, feel free to contact our dedicated recruiting team. We're here to assist you in your journey to joining our team.
Legacy Asset Protection offers a unique blend of collaborative culture, individual growth opportunities, competitive rewards, and a commitment to client satisfaction. We're dedicated to creating an environment where you can thrive while making a meaningful impact in the insurance industry.
Our Experts
Meet some of our experienced team





Speaks English and Spanish



Matt Selph brings a blend of entrepreneurial drive, financial expertise, and people-first leadership to his role as a founding partner. With over two decades of experience in insurance, retirement planning, and business growth strategy, he has built a reputation for turning complex financial concepts into practical, results-driven solutions.
Known for his innovative approach, Matt has launched and scaled multiple ventures across finance, marketing, and service industries. He specializes in creating systems that generate consistent growth—helping both clients and businesses uncover new opportunities, eliminate inefficiencies, and maximize long-term value.
At the core of Matt’s work is a passion for helping people build stability and freedom—whether through smarter financial planning, proven business processes, or hands-on mentorship. As one of three partners, he plays a key role in shaping the company’s vision, strategy, and client experience.
Outside of business, Matt is a dedicated husband, father, and mentor. He invests his time into health, family adventures, and building initiatives that create lasting impact.

Tony, a distinguished Morehead State University business major and former athletic scholarship recipient, brings an impressive 35 years of financial industry expertise, including a decade of foundational experience before launching his own ventures.
As the founder and President of First Federal Security/First Federal Insurance Group, Tony is a recognized annuity expert and a trusted advisor for high-end clients seeking Indexed Universal Life (IUL) solutions.
Driven by an unwavering commitment to client-centric values, Tony prioritizes the utmost respect for clients’ needs and their financial well-being. His guiding principle, “Preserving today’s assets for tomorrow’s income,” is more than a tagline—it’s the cornerstone of his practice.
With a renewed focus on his original passion, Tony now dedicates himself to crafting tailored strategies that safeguard the wealth of individual families, particularly through sophisticated annuity and IUL products, ensuring long-term financial security for his elite clientele.

I’m passionate about helping people unlock their true potential — not just through higher earnings, but by building lasting confidence and careers they can be proud of.
I’ve always loved taking something small and growing it into something meaningful. For me, a handshake still means everything. I work hard, and I play even harder.
Sales has always been an art to me. I believe success in sales is 90% relationships and 10% product knowledge. Over the years, I’ve had the experience of working for myself and working for others, which gives me a unique perspective and ability to connect with people from both sides of the table.
Now, as part of a growing agency, I focus on teamwork and leadership — helping to create an environment where people can thrive together. My goal is to bring energy, support, and integrity into every interaction, building a culture where success is shared, and everyone moves forward as one team.